Something Going Unnoticed Concerning "The Passion"


In October, Gibson's Icon Productions company and independent movie specialist Newmarket Films agreed to distribute The Passion of the Christ. It will be shown on 2,000 screens in the US.
Something's being obscured by all the controversy: Mel's carving out a major niche for his production company. The true bottleneck of Hollywood power is in distribution, and now Icon is developing a distribution network to get The Passion of the Christ into theaters. Since the film only cost $25 million to make, it will clearly make an incredible amount of money. This will in turn strengthen the distribution arm of Icon Productions.

Mel's made an end run around Hollywood, and it doesn't look like he'll ever have to look back.